The Easyset Longline reel was designed in New Zealand by Adam Matthews.
Adam was a commercial fisherman for many years and decided that there must be a better way to buid a reel that was safer and easier to use for smaller boat fishing. Initially he created the 25 hook reel, and this design was patented.
Following this came the 25 hook extension so the reel could be used on the back of a jetski, then a 10 hook reel to be used for kayaking and then the 100 hook reel to be used as a trotline in the United States. There was also a rig created for torpedo fishing from the beach for those who own a torpedo product. Adam is easily available and ready to answer any of your questions, feel free to reach out to him at any time (details in the Contact page).